Thursday, April 1, 2010

RELAUNCHED!

If you haven't noticed the re-design by now -- UCBComedy.com relaunched April 1! Check the site frequently for original sketch videos, web series, live shows, and behind-the-scenes documentaries by the top up-and-coming comedians from New York and Los Angeles. "Our site features the best work of the best people working in the alternative comedy scene today," says Ian Roberts, who co-founded Upright Citizens Brigade with Amy Poehler, Matt Besser, and Matt Walsh.

The new, streamlined UCBComedy.com features a front page with more videos that can easily be shared across a variety of platforms. The site has also introduced a new rating system that allows viewers to add or take away from each video’s “Bucket of Truth,” a nod to the first episode of the Upright Citizen’s Brigade’s television show and ASSSCAT's donations tub.

The site spotlights Beta teams, the website's answer to Harold teams (for improv) and Maude teams (for stage sketches). Beta teams post new videos once a week and have created quite the stir since their January 2010 debut. Beta videos have been picked up by Gizmodo, the Huffington Post and the Jimmy Fallon blog, just to name a few. (Catch up on the latest Beta videos!)

The website overhaul has been one of the first major projects for Todd Bieber, UCBComedy.com's Director of Content and Production, who joined UCB from The Onion News Network in January.

Although the site boasts a new design and added features, UCBComedy.com's mission remains the same: showcasing the overwhelming amount of talent in the UCB community and producing the funniest videos around. "The new wave of comedy is already here and they're doing shows and making videos at UCB," says UCB co-founder Matt Walsh.

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